Samuel Rynearsen / Trang Ha — Chinese Shops
We were interested in type from small Chinese businesses initially, because of how outspoken it was within the domain we are currently living in (The Hague). We were intrigued by who designed these signs, menus, and business cards. We then interviewed four or five businesses with little luck. From our experience, well thought design is not high on the list of priorities for small Chinese businesses. The compositions are rough, a large percentage of the time red, poorly paired with latin script and maybe chuck an outline in there somewhere. They grab your attention; looking as though they were made by the same person, quickly patching them together and throwing out designs. We walked towards the counter where a short strong woman quickly zipped in and out of sight. I grabbed her attention for a moment to ask questions. She answered. She then wrote her number on a damp sticky note with large wet yellow rubber gloves. We said thank you, then went on our way.
HOW TO FIT IN
1. BaseChoose a solid color, most commonly black or red. This will be for your base for you type.
2. OutlineSlap a thin outline on your glyphs. you will most likely see one outline, but it is possible to have multiple.
3.If you are having english assisting your Chinese glyphs, you must make sure you make sure it is not first in the hierarchy of the two. Your Chinese Glyphs are for important in the design
4. Other textif you have other text accompanying the main type, use columns and make sure everything is really tightly spaced and leaded.
5. Other aspects– Red Red Red– with images occasionally add a drop shadow– images should have a blurriness or odd lighting about them