Sophia De Jong — Dutch Beer labels
I love beer. Everyone, or almost everyone, loves beer as well. When I moved to the Netherlands, I didn’t know any of the brands, but it was always easy to know whereI could drink one with just by looking at the logos, repeating themselves all the time. After thorough research and personal interpretations, I got to the conclusion that the use of Fraktur typefaces was extended from Germany and was established as a stereotypical typeface. Brands want to give the impression of a long history background in the beer’s branding empire.
HOW TO FIT IN
The remarkable and repetitive trpefaces in dutch beer logotypes are bold calligraphic ones and the Blackletters family, inside this family, the most used is the Fraktur, this typeface is based on, and was designed to resemble, medieval Textura or Gothic cursive handwriting. There is also common the use of bold Serif gothic typefaces with a low contrast, Italic calligraphic typefaces, shadow effect and different bold outlines color. The placement is always centered in a can or a glass bottle.
Typefaces used: Blackletters, Fette Haendel, Gebetbuch Fraktur, Cat Altigotish, Gotish Weiss Fraktur, Shadowed Plakat Serifs, Copperplate ITC, Serif Gothic, Adelon, Balthazar