Josefien Leeflang — Free bicycle seat sleeves
Like Irish people are known for beers, the Dutch are known for their cycle culture, being very sarcastic and their love for free stuff. Along with this stereotype the free bicycle seat sleeves loaded with advertisement became a thing. Bicycle storages at the stations is a goldmine to get them, it is almost the perfect way of making your advertisement travel without doing anything for it. A clear message is needed, because this ‘always in a hurry’ society makes that nobody it going to take hours to read it, after all it is just a practical sleeve that protects your broken – student like – bike seat from the never ending dutch rain.
HOW TO FIT IN
1. Text/Title/Name brand
Choose a sans serif typeface, it has to look ‘fun’ and ‘playful’ even though it is a serious subject. You can use preferably white, because it has to be bright and in contrast with the background to be able to read quickly, you can place this in a really big size so it hardly fit on the seat, usually placed centered in the broad part of the seat
2. Sloganthe slogan has to be or straigt or diagonal on the seat, always in a bold san serrif, a slogan that always works is “dan zit je goed” it is funny because it is a link the seat of the bike, and the way to people’s heart is humor, you can place this under the title also centered
The background is always one color, mostly used is bright blue, bright pink and bright orange. you don’t want anything on the background, you need al the space you have for the text!
4. Logo’s You have the thinner part of the bike sleeve that is still not in use so what you do is this, you take your logo and place in on the smallest part, it is the small for actual text anyway, if you place your logo there, you make sure you don’t waist any space! remember you paid for this so you want to use every single part!