Brechje Krah — The KABK Poster
Of course there exist numerous interesting stereotypes within just the supermarket, or any random street. Looking into these will without a doubt be enlightening; since it is not something I am creatively familiar with. Yet, this was exactly why I chose to focus on something else. The KABK tends to have certain styles within graphic design. As tricky as it might be to state this without offending anyone: most posters in the design department are quite stereotypical, and easily categorized, even though the designers would prefer to be perceived the least typical of all. I think this paradox is a very interesting one and with my final work I hope to create awareness in a light-hearted way while also pushing some people buttons simultaneously.
HOW TO FIT IN
ImageKABK posters don’t always use photography, but when they do, it happens in quite a distinct way: KABK designers like to include images that reflect their pretentiousness, so maybe some art, some historical stuff, some only-I-as-a-designer -understand-this imagery. Also: one colored photo’s have been a big hit for a while now (risograph!) - As opposed to this, random images are often used. Sarcastic imagery and stuff that you did not expect to see back after the nineties. Maybe some Donald trump, maybe some passive animal, maybe a cartoon animation.
EffectsKABK designers love that shit. No minimalism is seen in the graphic design department. 3D effects as well as random logo shapes and word-art-ish abstract stuff. Also: gradients and drop shadows. Tons of these.
Typography1. Serif and sans serif are often combined, the medieval gothic script has been quite a thing, as well as Stanleys and Lydians.2. Outlining text. Works always, looks good, no particular reason.3. The type placement has a greater variety but the ‘up, down, left, right’ has been quite a particular one.
