Katherine Banar' — Type of Health
I walked in to the shop with organic products and accidentally noticed this font on packages with some “healthy” food such as nuts, tea, and juices; also on a package with plants and seeds for the garden.
I have a friend who is considered to be a hipster (and he truly belongs to this subculture with fully awareness), so this typeface is really something I can associate with him. He never misses any summer festival at the seaside, grows a basil and parsley at the windowsill, goes for vegetables and fruits at the farmer’s markets in the weekend in the city center. He can be considered as a target audience of such goods.
This typeface the reason why it was interesting to analyze it, because it is associated with a particular lifestyle and involves specific aspects of it.
Type used: Condensed, Handwritten, Narrow font (examples: Amatic, Mathlete, Frente H1) All Caps, Felt-tip. Classification: Handdrawn
Colors:Often written in white color, not pure white but off-white natural shade, and it is common to use a recycled greyish paper for package. The colors on a package are in most cases neutral and closer to pastel not bright ones. The use of mint color is quite popular among such goods, also salmon color (the way how the colors are used turns them into hipster).
Placement:Typography is spread uniformly on the entire surface of a package/ postcard/ leaflet/ poster/ business card.